One Element You’re Missing That Is Harming Your Brand [FREE DOWNLOAD]

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To me a brand  is the crafting of a name or symbol, design, message, and experience that identifies and differentiates a business from other businesses. So, what element is harming your brand when you have all these components (name or symbol, design, message, and experience)? CONSISTENCY in your design. Most of us are guilty of re-designing each graphic element when we create something new. For example, your Facebook header doesn't look consistent with your website. Your brand message, experience, and design should be unified and cohesive no mater what form it is being … [Read more...]

3 Ways to Connect With Your Audience In Your Sleep

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This article is going to direct you to One Woman Shop blog.  Do you yearn to refer to your website as the “salesperson that makes you money in your sleep?” While it isn’t easy to accomplish, it’s certainly possible. I’m going to get you started. The first step in making your website work for you is getting to know who your ideal audience really is in order to connect with them. For the purposes of this post, though, let’s assume you have a good, detailed picture of your ideal client. Because here’s what I’m going to share: I have three ways you can connect with the ideal audience … [Read more...]

WebTalk: How to Pick The Right Theme for Your Business

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Have you bought a WordPress theme and then realized it wasn't exactly what you wanted? Maybe you didn't know how to set it up like the demo and the instructions weren't available?  Maybe there were features you wish it had that you didn't quite know you wanted before you bought the theme. Let me save you time, money, and frustration by giving you a few pointers on how to choose the right theme for you.   There are a few things you should look for before you buy a theme: Clear Documentation: Is there available documentation available? Is it detailed enough for you to … [Read more...]

Consulting: Positive Thinking Equals One Happy Boss

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A while back I submitted a short blog article titled, "A Healthy Boss is a Happy Boss". It was short and sweet yet very effective. With all the pressure to be successful and make more money in your business can weigh heavily on your shoulders. The self-expectations and the need to be better, give more, and work harder can take a toll over you. We all go through this from time to time. Today, is all about getting you in the right state of mind when you start feeling this way. I recently re-designed my friend and health coach Cozetta Lagemann's website and I thought it would be great to bring … [Read more...]