I don’t believe your about page should be entirely about you. Sounds crazy? Well hear me out…
People do go to your about page to find out more about you and your business.
However, they also go to your about page so to see if you’re a good fit for them or if what you provide is relevant to them.
I am going to provide you with a format that works for me and a format I often see others use.
First, your intro I believe should cater to who your audience is and their core problems that you intend to solve for them.
Whether that is through your blog content or the products and services you offer.
Your about page should give them the reassurance that they’re in the right place.
So who is your audience? What problems do they currently have that you will solve for them? What will they get out of your website or blog? What should they expect?
I recommend that you write no more than one to two paragraphs explaining this.
Next, tell us about your story and within your story display your credibility.
Provide them with the “why” behind what it is you do and what your passionate about.
Side Note: I don’t stray too far off the cuff. I try to keep the points about my story relevant to my audience. So I won’t mention I love chocolate on my about page because it is not relevant to my visitor or my business.
Again, I recommend writing no more than one to two paragraphs explaining your story.
Another side note, if your story is much longer than three paragraphs I have two suggestions:
1. Provide a link that says “Continue Reading” and it will go to another page with the rest of your bio.
2. You can make a video.
The point here is to keep their interest for as long as possible.
So you don’t want your content to be too long on one page because it might be the last page they see before they X out of your website.
In the closing include an opted in so they can sign up for your mailing list.
Please make sure you don’t just say “join my newsletter”.
Be helpful and inviting when your content.
Side note: I usually try to write for my best friend and it keeps me from sounding cold and uninviting. I also include an opted in the middle of the page if my content exceeds to far down the page from the fold.
And finally, include a nice quality image of yourself so we know who we intend to work with and connect with.
This image could be a professional head shot of you or you and your family or you in your office, etc…
Now I’d love to hear from you.
Have you been to someones website and you absolutely loved their about page? Share with me below who that was and what you liked about their page.