Things You’re Doing Wrong On Your About Page and How To Fix It

blog_aboutpage

I don’t believe your about page should be entirely about you. Sounds crazy? Well hear me out…

People do go to your about page to find out more about you and your business.

However, they also go to your about page so to see if you’re a good fit for them or if what you provide is relevant to them.

I am going to provide you with a format that works for me and a format I often see others use.

First, your intro I believe should cater to who your audience is and their core problems that you intend to solve for them.

Whether that is through your blog  content  or the products and  services you offer.

Your about page should give them the reassurance that they’re in the right place.

So who is your audience? What problems do they currently have that you will solve for them? What will they get out of your website or blog? What should they expect?

I recommend that you write no more than one to two paragraphs explaining this.

Next, tell us about your story and within your story display your credibility.

Provide them with the “why” behind what it is you do and what your passionate about.

Side Note: I don’t stray too far off the cuff. I try to keep the points about my story relevant to my audience. So I won’t mention I love chocolate on my about page because it is not relevant to my visitor or my business.

Again, I recommend writing no more than one to two paragraphs explaining your story.

Another side note, if your story is much longer than three paragraphs I have two suggestions:

1. Provide a link that says “Continue Reading” and it will go to another page with the rest of your bio.

2. You can make a video.

The point here is to keep their interest for as long as possible.

So you don’t want your content to be too long on one page because it might be the last page they see before they X out of your website.

In the closing include an opted in so they can sign up for your mailing list.

Please make sure you don’t just say “join my newsletter”.

Be helpful and inviting when your content.

Side note: I usually try to write for my best friend and it keeps me from sounding cold and uninviting. I also include an opted in the middle of the page if my content exceeds to far down the page from the fold.

And finally, include a nice quality image of yourself so we know who we intend to work with and connect with.

This image could be a professional head shot of you or you and your family or you in your office, etc…

Now I’d love to hear from you.

Have you been to someones website and you absolutely loved their about page? Share with me below who that was and what you liked about their page.

How To Be MORE Confident In Business and In Life

beMOREconfident copy

I have recently launched a FREE training for service providers and coaches around forming an authentic connection with their audience through their website and much more… So if you haven’t checked that out yet please head over there after you’ve read the rest of this article.

Now, I want to bring awareness to an important factor that without it you can not effectively connect with a your audience or bring your business to the next level. It is something that I’ve battled with and it is something that I make an effort everyday to build up.

And that is Confidence.

It is something that has hindered my ability to communicate effectively, establish my credibility, and take the big risks that would press my business forward in a bigger way. Also, it has hindered the relationships I could have developed more effectively if I wasn’t so fearful. Now I can admit that other factors can stem from the examples I’ve shared with you, but I was worried about what other people think.

Do they like me? Am I awkward? Am I displaying that I am awkward to them? Will they still like me and work with me if I say this or do this?

When you are comfortable in your own skin, not concerned with what others think of you, and you are confident in your product or service that you provide it will be displayed to everyone around you. It is not something that I feel I can change instantly. However, it is something that will take time and a lot of effort, but starts with self.

This is why I brought MJ Allen, Success Strategist on board so she can educate us on how to build up that confidence we all desperately want.

Take a listen… 

MJ Allen, Success Stylist Links: 

Website: http://operationgorgeous.com
Twitter: @Gorgeousunity
Facebook: OperationGorgeous

Question for You: Has the lack of confidence gotten in the way of something you wanted for your business or your life? Share with us below.

How Coaches Can Build an Authentic Connection With Clients

clickvid

I am a firm believer that technology and specifically your website doesn’t have to be feel lifeless. Behind these screens are real people with real problems, desires, and feelings. And as a coach being who you are and the way you conduct yourself makes an impression on your client’s decision to work with you. They will be spending anywhere from an hour to months with you telling you personal details about themselves, their life, or their business.

So if you are asking yourself… 

How do I communicate and showcase “feeling” in an authentic manner on my website without the psych-sales-babble?

Do I sound more like yourself or more professional?

How do I connect with my audience if I am not face-to-face with them?

How do I form an authentic connection with them?

How do I convey to my clients that I am a expert in my field and they should work with me?

Discover How To Create An Authentic Website, That Builds Credibility With Your Audience, And That Dramatically Increases Your Sales!

New 30-Minute FREE Video Training for Service Providers and Coaches

What we will cover inside this video course:

- How to quickly attract your ideal customers

- What makes or breaks a responsive looking website

- Why these key principles of good design will help in getting you more leads

- Find out the best kept secrets used by professional designers

- The best way to build an authentic connection with your clients

Plus, get an exclusive special offer, for a limited time only.

 

Interested? SIGN UP BELOW FOR INSTANT VIDEO ACCESS!

clickvid

Web Tools and Resources I Can’t Live Without

Professional Web Hosting from HostMonster 2014-05-07 15-18-00

I thought it would be helpful to share the tools and resource that help me almost daily run my business. Depending on where you are in your business these tools and resources will help you as well. I recommend bookmarking it for your reference and convenience. Enjoy!

Disclosure:  Please note that some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase.  Please understand that I have experience with all of these companies, and I recommend them because they are helpful and not because of the small commissions I make if you decide to buy something.  Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

Professional Web Hosting from HostMonster 2014-05-07 15-18-00Hostmonster  - I HIGHLY RECOMMEND
obtaining web hosting  and a domain with Host Monster. This is my web host whom I’ve been with for over 4 years. They are reliable, secure, great customer service (via phone and online chat), awesome written and video tutorials, and they constantly communicate with me to let me know about updates and upgrades. Note: Your first domain name is FREE.

  • Highest customer service
  • Quality equipment
  • Maximum guaranteed up time
  • Highly functional tools for administration
  • Secure backups

Studio Press Genesis Framework and Lifestyle Theme

studiopress_high_res-1024x189I use StudioPress very often because it works! Stylish online publishing has never been so easy than with the bright, magazine-style frame and amazing flexibility of the Lifestyle theme.

Lifestyle’s array of smart layouts and clean design options let you express yourself with articles, videos and everything in between, while valuing your strong point of view. Got questions? Click Here

1403728450_folder_textStorytelling and Sales Copy That Works!

by Nicole Baute at Story Factory

Nicole is so awesome! She is so nice and knows her stuff. She helped me with me with re-writing my sales page copy. It is so hard to really capture the attention of your reader through storytelling and pain points. However, she can accomplish that for you. Also, she has a very accomplished background in writing – she puts the pro in professional. If you do hire her let her know I recommend you. :)

Design:

Canva 2014-05-07 15-17-18

Adobe - I use photoshop and illustrator majority of the time. Adobe now has it where you can pay monthly to use their software. It is a bit of a learning curve for those who are new to designing.

Canva - This is great free tool with pre-made templates to create graphics for social media, blog, and more… I can’t recommend Canva enough for my do-it-yourself lovelies. Very easy to use.

OTHER RESOURCES AND TOOLS

1405104679_98

Email Subscription 

Mailchimp

Hello Bar

Membership and E-commerce Tools

Paid Membership Pro

E-Junkie

Images

Photo Dune

Bookkeeping Software

Outright

Tracking Time

Klok

Scheduling 

Time Trade

Schedule Once

Social Media 

Shareaholic

Hootsuite

 

Increase Your Email List with A Strategy That Works

blogpost_emaillist

blogpost_emaillistI’m not one who likes to hold my strategies that work all to myself. Ultimately, if I test something out and it works for me best believe I am going to be transparent and share with you exactly how I get things done. With that being said, let’s get down to business!

We all want to increase our email list, right? If you haven’t then I am telling you that you definitely need to. I wish I started years ago when I first started designing.

I use three social media platforms consistently: Facebook (800+ followers), Twitter (1300+ followers), and Instagram (700+ followers). Yet, those numbers don’t mean a damn thing to me without having their email addresses.

Now that we have that out the way, let me tell you how you can convert those fans into your email subscriber.

1. Create a FREE gift that provides value.

  • Checklist
  • E-book
  • Email video course
  • A video
  • Webinar
  • PDF
  • Consultation
  • Review or report
  • Coupon

If you’re not sure what to create then I suggest that you go onto social media and ask people what they want. Or pay attention to all the questions people are asking you in groups and in forums. Social media groups are the best location to capture this information because people are in there to connect, get help, or help others.

I joined a few groups, such as, genesis support group and health coach web support group where my audience spends their time. They have questions about coding, CSS, branding, Pic Monkey, Canva, design, plugins, membership sites, and more. People in the groups helped me form the idea to create a detailed Free D.I.Y Website Checklist.  And then later when I created a D.I.Y. WordPress Course for Beginners it was presented to my list of prospects.

2. Opted-in forms that stand out in the right locations.

I find having an email form under my header to be the #1 way I automatically get signups and that is because it’s above the fold on every page and in your face.

The #2 location is at the very top of your sidebar because it’s above the fold and it’s the first thing the visitors see when they land on your homepage.

#3 location is a page within your navigation. I’ve tested this on my website and my clients. Her page is titled “Subscribe” and mine is titled “Freebie or Free Checklist”. I’ve watched folks click on this page very often to sign up.

At the bottom of your blog posts and your about page are other locations I’ve often added a email form as well and it works time and time again.

Finally, add some color to your email form and if you don’t know how to do that feel free to contact me and I will be happy to help you do just that. This makes your email form stand out from the rest of the page and draws your visitor’s eye to this “call-to-action”.

3. Promote the heck out of your free gift.

You have to tell people about your freebie. Everyone loves something free especially if it solves a problem that they currently have. I use Hootsuite to schedule out posts like these for Twitter and Facebook reminding my audience that I have a free check list for them to follow while their building or re-building their website. Be friendly, keep them in mind, and self-promote your free gift constantly. Don’t be shy!

 4. Provide consistent value so they stick around.

This is extremely important! You got them on your email list, now what? Now you have to continue communicating with them so they don’t forget about you. Don’t wait too long to follow up with again. By you continuously provide them with useful information it builds your credibility and makes you their go to guy or gal.

5. Get feedback and thank them from time to time.

After a few days, get their feedback by asking them what they thought about your free gift. This will let you know if they found it useful or not. You can also ask them what else they need or maybe shoot out a few other ideas you might have in mind to see which one sticks. At the end of the day we are in business to serve.

I also thank everyone who is on my email list through automatic thank you confirmation and also sending them an email from my personal email. It tells them that I appreciate them and if there is any way I can help them progress more than I will.

Now it’s your turn…

Is it more beneficial to build your email list or your # of fans?

xoxo,

siedahmitchum_signature copy

 

A Healthy Boss is a Happy Boss

quote_healthbosshappy

quote_healthbosshappy

Sometimes I have to remind myself this very thing especially if I’ve been sitting at my desk for a long period of time or I haven’t eaten or I haven’t been outside the house in days or spoken to my friends in days. We all want to work hard and progress, but don’t forget that you have to take care of yourself as well (inside and out). My reminder from me to you!

What do you do to stay healthy and happy? Share with me in the comment section below. :D

Can’t Be Everything to Everyone Find Your Target Audience

blog_targetaudience copy

You might be thinking people are too vague and sugarcoat things too much in the marketing world.

You just want people to GET TO THE POINT ALREADY!

Really lay it out for you and show you exactly how to find your target audience.

Who are they? What do they want? Where do they hang out? How can I get them as a client?

I can honestly say from experience that you must figure out who you want to target yourself and you have to get VERY SPECIFIC because if not it’s going to be difficult for you to answer these questions and even more difficult for someone with a specific problem to hire you.

About a month ago, I had a message session with someone who helped me narrow down my core message and a few industries I am interested in targeting.

I re-designed my website, packages, and re-wrote my content instantly.

After some time I still felt something was missing; my target audience was still too broad.

However, lately the universe has placed specific people around me who are my ICA (ideal client avatar) and they are online health and life coaches.

Recently, it really hit me that I can’t just be a WordPress web designer for passionate and amazing people because that is too broad.

I want to be a designer for online health and life coaches who are still passionate and amazing people, but they help other women improve themselves, their health and lifestyles.

This still caters to my core message which is, “I want to design and develop websites for businesses that make a difference and have an impact in their communities and in the world!”

 

Strive to be great and show the world the real you.” – Siedah M.

 

Who am I? I’m a caring and passionate person who wants see people be good, do good, and live positive and healthy lives.

Why do I design? I design because I am passionate about expressing the story of others and my own. I feel more fulfilled in working with women who are passionate about empowering, educating, and guiding others to being better people. (FYI- you will be seeing some changes around here (my site) so keep in touch with me!)

Now on the other hand this might scare the living crap out of you.

You might feel like, if you do this than you might be limiting yourself.

Limiting = Bad in Our Minds

It doesn’t have to be and maybe there is another way you can think about this.

Put yourself in your CUSTOMER’S SHOES for just 10 seconds.

Sally is searching the web, looking for a cartoon illustrator specifically for a children’s book she recently wrote.

You are a cartoon illustrator who only works with independent authors who writes children’s books.

Pete is searching the web for a copywriter who is experienced with working with relationship coaches.

You are a copywriter who writes for personal and relationship coaches.

John and Mary are looking for a debt consultant who specifically works with married couples.

You are a debt consultant who helps married couples manage and get out of their debt.

This sounds simple, but I realize that this isn’t such an easy task as everyone might make it out to be.

Your customers are looking for a specific person with a specific service to help them solve their specific problem.

However, to get there you have to dig deep within yourself and figure out your true strengths and purpose.

This might be something you have to try over and over again until you get it right, but it is so worth it.

I think there are a few things you have to do first:

  1. Figure out your purpose:
    1. Who are you? (personality, personal and business weaknesses, personal and business strengths)
    2. What motivates you to do what you do? What makes you happy?
    3. What are your skills? What are you interest in learning?
    4. Why do people hire you? (ask your friends, family, and past clients)
    5. What industry connects with you the most? (for me it was nonprofits, philanthropists, coaches, and motivational speakers)
  2. Decide your WHO, WHAT, HOW, AND WHY:
    1. Who do you want to provide your service or product to?
    2. What are you providing them?
    3. How will you be delivering it to them?
    4. Why would they want to buy from you?
  3. Go out and talk to those people:
    1. Go to social media and social media groups (specific groups like authors, married couples, or coaches).
    2. Ask people on your newsletter list
    3. Ask people you already know who fit the criteria of your target audience
    4. Ask them questions that will help you and be very specific in the questions you ask them
  4. Research your audience and competition.

 

It’s never too late to be what you might have been.” -George Eliot 

 

It takes patience, research, and really diving deep to figure out who you are (your brand), who you want to target (your clients) and also making sure what you have to offer they actually want (supply and demand).

Now it’s your turn… Share with me below what you do and what makes you unique from others.

6 Lessons You Can Avoid in Your Business Right Now

lessons_to_avoid_business

lessons_to_avoid_businessWhen you own your own business you will have to make some really tough decisions and you will be accountable for everything that goes right and wrong in your business.

Although I have been designing websites since I was 14 years old, I have only been in business full-time for myself for the past 15 months.

In those 15 months, I’ve had a lot of high points and I’ve gotten through some tough times.

The following are 6 lessons you can avoid in your business.

1. You can NEVER stop educating yourself and investing in your business.

Looking back through my Outright bookkeeping software I realize that I spend a lot of money on courses and programs.

You will save yourself thousands of dollars on a degree by taking specific classes you need online (I wish I had years ago).

Just make sure you do your homework, educate yourself on the instructor, and possibly talk to their past attendees or beta testers before you purchase.

I just finished Marie Forleo’s B-school and I plan to take a branding identity and illustration course this summer to update my skills with Skillshare.

Never stop educating yourself and learning new things because you will grow as a professional and your business will grow as well.

2.Take your time and don’t skip your processes.

Don’t rush anything!

Whether that is giving your client your contract, getting a deposit, having a contractor sign a disclosure agreement, or submitting written material without proof reading three times.

I must admit, grammar isn’t necessarily my strongest skill and that is something I admit over and over again.

However, when I slow down and don’t do things last minute I have found that everything turns out great and there no pressure to rush.

You might be guilty of this as well.

Maybe not with grammar, but do you ever rush through something or skip over your own processes like getting a deposit first before you begin work?

We all have been there once or twice, but ultimately it is ourselves that we have to blame when things don’t quite pan out.

Stick to your guns always and take your time so you do things properly.

3. Don’t put all your eggs in one basket.

It’s so hard to depend on people and everyone doesn’t do business the same way as you or handle a situation the same.

I’ve learned over the years that it is always good to have a backup just in case someone gets sick, none responsive, or just not doing a good job.

This can be a contractor, accountant, virtual assistant, etc…

So, I would recommend that you keep contact information to backup person just in case the person you hired falls through.

4. Cut yourself a check.

I know you’ve heard this before, “keep your personal and business expenses separate”.

I have too and I didn’t listen from time to time.

It made things difficult when it came down to taxes to have my expenses together.

So ultimately, I must warn you that it is best to keep EVERYTHING in business SEPARATE from your personal.

I pay myself every two weeks so that way I can handle my personal bills and items from my personal debit card versus my business debit card.

I now find it easier to track everything because it is completely separate.

5. Save 20-30% of your earnings for savings and taxes each year.

This is something I have to continuously remind myself of.

I shouldn’t be struggling because my mother is an accountant, but I don’t necessarily take after her in this field (just saying :-/).

However, my mama knows best so she has instructed me to:

  1. Put aside at least 20% of my earnings each month towards taxes and savings.
  2. Pay my taxes quarterly instead of at the end of the year.

This is a habit I need to keep because ultimately you never know what can happen unless you’re consistently bringing in income.

Sometimes there are slow months for whatever reasons throughout the year and the savings will help you cope through those slow periods.

6. Don’t compare your journey to someone else.

This is something I am continuously reminding myself of.

I was subscribing to all the top players email list, tried to catch every podcast, interview, and webinar they had so I can soak up their expertise and try to earn the money they do.

Then one day it clicked – they have been doing this longer than I and their journey is different than mine.

  1. I unsubscribed to all of those who weren’t necessarily benefiting me.
  2. I stopped visiting their blogs so much and attending their webinars.
  3. I started concentrating on who I wanted to work with.
  4. Started creating systems that will make my process easier for myself and my clients
  5. I embraced who I am and let that be enough to share with the world

Do your own thing, follow your own path, and just be yourself in the process.

Well, now it’s your turn…

Share with me below one lesson you have learned so far in your business.

I was Interviewed by Revision Path

photo_250x

photo_250x

 

This week, I had the pleasure of being interviewed by Maurice Cherry at Revision Path.

We chatted about my mentors, talked about what inspires me, how Marie Forleo’s B-School helped transform my business, and a lot more.

My mission is to inspire other designers to have a bigger voice. So I made a big announcement, so you’ll definitely have to listen in and find out what it is!

Listen to the Podcast Interview Here

 

With Love,

siedahmitchum_signature copy