One Element You’re Missing That Is Harming Your Brand [FREE DOWNLOAD]

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To me a brand  is the crafting of a name or symbol, design, message, and experience that identifies and differentiates a business from other businesses. So, what element is harming your brand when you have all these components (name or symbol, design, message, and experience)? CONSISTENCY in your design. Most of us are guilty of re-designing each graphic element when we create something new. For example, your Facebook header doesn't look consistent with your website. Your brand message, experience, and design should be unified and cohesive no mater what form it is being … [Read more...]

3 Ways to Connect With Your Audience In Your Sleep

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This article is going to direct you to One Woman Shop blog.  Do you yearn to refer to your website as the “salesperson that makes you money in your sleep?” While it isn’t easy to accomplish, it’s certainly possible. I’m going to get you started. The first step in making your website work for you is getting to know who your ideal audience really is in order to connect with them. For the purposes of this post, though, let’s assume you have a good, detailed picture of your ideal client. Because here’s what I’m going to share: I have three ways you can connect with the ideal audience … [Read more...]

WebTalk: How to Pick The Right Theme for Your Business

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Have you bought a WordPress theme and then realized it wasn't exactly what you wanted? Maybe you didn't know how to set it up like the demo and the instructions weren't available?  Maybe there were features you wish it had that you didn't quite know you wanted before you bought the theme. Let me save you time, money, and frustration by giving you a few pointers on how to choose the right theme for you.   There are a few things you should look for before you buy a theme: Clear Documentation: Is there available documentation available? Is it detailed enough for you to … [Read more...]

Consulting: Positive Thinking Equals One Happy Boss

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A while back I submitted a short blog article titled, "A Healthy Boss is a Happy Boss". It was short and sweet yet very effective. With all the pressure to be successful and make more money in your business can weigh heavily on your shoulders. The self-expectations and the need to be better, give more, and work harder can take a toll over you. We all go through this from time to time. Today, is all about getting you in the right state of mind when you start feeling this way. I recently re-designed my friend and health coach Cozetta Lagemann's website and I thought it would be great to bring … [Read more...]

Consulting: Get Your Message Out To The World

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Hey Coaches and Entrepreneurs! You have a powerful message that you would like to reach millions. You have a service to provide that will change the lives of millions. However, right now your message light is dim. I believe that there is not only one way to convey your message and get it out to the world. You must test and try to see what works best for you and your audience. The one thing I want to discuss today is something that I've realized that stands out among the masses. That is VIDEO!!! 1. It's a fast way to get your message out to your audience. 2. It allows us to make a … [Read more...]

Web Talk: 5 Ways Coaches Can Effortlessly Connect With Their Audience

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Hey Coaches! So your website isn't connecting with your audience as effectively as you'd like. You have traffic but you're not getting enough people on the phone or on your list. I like to think of a website as the vehicle for your online business. You have to continuously maintain your vehicle. You have to make sure it keeps up appearances. And you need all the correct parts so it can run properly. So let's get to the 5 tips that will allow you to get your vehicle or website working for you so you can get to where your going. 1. Add a compelling headline or two opening … [Read more...]

Web Talk: Things You’re Doing Wrong On Your About Page and How To Fix It

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I don't believe your about page should be entirely about you. Sounds crazy? Well hear me out... People do go to your about page to find out more about you and your business. However, they also go to your about page so to see if you're a good fit for them or if what you provide is relevant to them. I am going to provide you with a format that works for me and a format I often see others use. First, your intro I believe should cater to who your audience is and their core problems that you intend to solve for them. Whether that is through your blog  content  or the products and … [Read more...]

Consulting: How To Be MORE Confident In Business and In Life

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I have recently launched a FREE training for service providers and coaches around forming an authentic connection with their audience through their website and much more... So if you haven't checked that out yet please head over there after you've read the rest of this article. Now, I want to bring awareness to an important factor that without it you can not effectively connect with a your audience or bring your business to the next level. It is something that I've battled with and it is something that I make an effort everyday to build up. And that is Confidence. It is something that … [Read more...]

Web Talk: How Coaches Can Build an Authentic Connection With Clients

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I am a firm believer that technology and specifically your website doesn't have to be feel lifeless. Behind these screens are real people with real problems, desires, and feelings. And as a coach being who you are and the way you conduct yourself makes an impression on your client's decision to work with you. They will be spending anywhere from an hour to months with you telling you personal details about themselves, their life, or their business. So if you are asking yourself...  How do I communicate and showcase "feeling" in an authentic manner on my website without the … [Read more...]

Web Tools and Resources I Can’t Live Without

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I thought it would be helpful to share the tools and resource that help me almost daily run my business. Depending on where you are in your business these tools and resources will help you as well. I recommend bookmarking it for your reference and convenience. Enjoy! Disclosure:  Please note that some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase.  Please understand that I have experience with all of these companies, and I recommend them because they are helpful and not because of the small commissions I … [Read more...]